Gartner (a leading market research firm) coined the terms MEAP (Mobile Enterprise Application Platform) and MCAP (Mobile Consumer Application Platforms)
What is the difference between MCAP and MEAP?
A mobile consumer application platform is a framework that allows mobile application developers to build, manage, test and deploy mobile apps for end consumer engagement. MCAP delivers rich contextual, delightful user experiences to maximize the reach of their services. A Mobile Consumer Application Platform (MCAP), provides a set of tools and mechanisms that allow companies to create, run and manage multiple mobile applications from a single solution stack. The MCAP consists of a development environment, an integration layer and a management component that together support the secure channeling of relevant data and back-end services to the hands of consumers on a variety of mobile environments.
- Worklight (Worklight’s open approach allows developers to choose between four development methodologies, namely HTML5, hybrid-web, hybrid-mixed and native)
- IDC's Mobile Consumer Application Platforms
CIS analyzes the development, distribution, and usage of consumer
mobile apps and sets that against the competitive evolution of the major
app platforms, HTML5, and the dynamics between native and browser-based
apps. Mobile app developers are central to the strategies of every
player in the mobile ecosystem and create new ways to interact with
retailers, content, the mobile Internet, and other users. A key
component of this CIS is quarterly mobile application developer
sentiment surveys, measuring app developer perceptions and priorities
around competing mobile OSs, HTML5, smartphone and media tablets, APIs,
social networking, and next-gen mobile app opportunities like augmented
reality, interactive retail, and the connected home.
Markets and Subjects Analyzed
- Consumer mobile application developer attitudes toward the major mobile ecosystems including Apple's iOS, Google's Android, HTML5, Nokia's Symbian, RIM's BlackBerry OS, Microsoft's Windows Phone 7, and HP-Palm's webOS
- Competitive dynamics and performance of the major consumer mobile app platforms and ecosystems above
- Performance metrics, evolution, and competitive outlook for mobile app storefronts including Apple's App Store, Google's Android Market (Google Play), RIM's App World, Nokia's Ovi Store, MSFT's Marketplace for Mobile, and HP-Palm's App Catalog
- Evolution and the role of social networking in mobile including Facebook, Google+, Twitter, LinkedIn, and Foursquare